Estimated scam losses
Across 42 surveyed markets in the preceding 12 months.
GASA · 2025 research 01A WISER WAY TO STAY SAFE
Hello Athena.
Goodbye scams.
AI-powered protection to help spot scams before they cause harm.
Starting with calls. Messages and email next.
Meet AthenaIn development.
Built with people in mind.
Built with people in mind.
Designed foriOSAndroid
ATHENA / PERSONAL PROTECTION01 — CALLS
A MOMENT OF REASSURANCESuspicious call. Spotted.Helping you decide before you answer.
Quietly on your side.
THE COST OF A MOMENT’S TRUST
Scams take more
than money.
Behind every number is someone’s savings,
independence, or peace of mind.
Reported losing money
Nearly one in four adults in the global survey lost money to scams.
GASA & Feedzai · 2025 02Felt the emotional impact
Scam victims who reported stress as a result of their experience.
GASA & Feedzai · 2025 02Survey of 46,000 adults across 42 markets. Losses are survey-based estimates, not a measure of total economic cost. These figures describe the problem, not Athena’s performance.
MEET YOUR SECOND INSTINCT
Less second-guessing.
More peace of mind.
Athena is being designed to turn confusing warning signs into clear, useful guidance.
athenaEXPERIENCE PREVIEWINCOMING CALL
Unknown caller
An unfamiliar number. A little more clarity.
ATHENA’S INSIGHTPotential scam caller
This number has been flagged as suspicious. Take a moment before answering.
Your next decision, better informed.
MESSAGE CHECK · PLANNED
“Your parcel is on hold.”
A small delivery fee. An unexpected link.
THE INSIGHT WE’RE BUILDING TOWARDSA reason to pause
An urgent payment request and an unfamiliar link can signal a scam. Check directly with the delivery company.
Understand the warning signs.
EMAIL CHECK · PLANNED
Familiar name. New request.
An invoice arrives with changed bank details.
THE INSIGHT WE’RE BUILDING TOWARDSVerify before you pay
Unexpected changes to payment details deserve a second check. Contact the sender using a number you already trust.
Confidence grounded in context.
Illustrative concepts. Athena is in development; features will depend on device capabilities and permissions.
WISDOM.
WITH PURPOSE.
PROTECTION SHOULD INCLUDE EVERYONE
A safer digital life.
At every stage of life.
We’re building Athena for people, not just power users. Clear language, thoughtful design, and help that doesn’t demand technical expertise.
Free access for people over 65.
That’s our commitment. Paid plans for other users will help support our mission. Plan details will be shared before launch.
THE WAY WE’RE BUILDING
Intelligent protection.
Human priorities.
Clarity over complexity
Useful explanations and simple next steps, without asking you to become a scam expert.
Privacy from the start
Our design starts with collecting less, clear permissions, and keeping people in control.
Confidence, with honesty
AI can help recognise risks. It can also make mistakes. We’ll be clear about what Athena can—and can’t—do.
A few things
worth knowing.
Can I download Athena yet?
Not yet. Athena is in development. This page introduces our direction and the experience we’re working towards. We’ll share availability as the product takes shape.
Will Athena listen to every phone call?
No. Our initial focus is identifying and blocking suspicious numbers using supported phone features. Live conversation analysis is a separate area of research and isn’t a promised launch feature.
Will it work on iPhone and Android?
We’re designing for both. Features will vary with the operating system, device capabilities, and permissions you enable. Compatibility details will be available before launch.
Will Athena be free?
We’re committed to free access for people over 65, with paid tiers for other users. We’re also exploring a free option for others. Pricing, eligibility, and included features will be confirmed before launch.
Where do the statistics come from?
The figures above come from the Global Anti-Scam Alliance and Feedzai’s 2025 research, covering 46,000 adults across 42 markets. They reflect survey estimates and reported experiences, not guaranteed outcomes or a forecast of Athena’s impact. The original sources are linked below.
A BETTER INSTINCT IS COMING
Let’s put wisdom
on your side.
Athena is coming soon.
Built for a world where trust deserves protection.
In development
Let’s talk
For investors, partners, and curious minds.
info@helloathena.app
THE RESEARCH BEHIND THE NUMBERS
01GASA Policy Agenda 2026 · Cites the 2025 study’s estimated $442 billion in losses across 42 surveyed countries.
02GASA & Feedzai: Global State of Scams 2025 · Financial loss and emotional impact findings. Published 7 October 2025.